The NSPCC’s purpose is to end
cruelty to children. Our vision is of a society where all children are loved,
valued and able to fulfil their potential.
We seek to achieve cultural,
social and political change – influencing legislation, policy, practice,
attitudes and behaviours and delivering services for the benefit of all
children and young people across the UK and Channel Islands.
We rely on the
generosity of the general public to continue our work.